Is to learn how to sell


Dr. Matheny began his journey towards sales mastery over a decade ago. He took a sales training course that was not geared towards dentistry. He was amazed when he learned how the greatest salespeople in our country sell their products and services! He went on a quest to learn from the greatest salespeople such as Zig Ziglar, Brian Tracy, and Tom Hopkins. What he found was the strategies they used were completely opposite of what dentists do to sell their products and services! Not he knew why dentists have only a 23% acceptance rate when they present treatment to patients.

He took this information and applied it to his dental office, and it worked like magic! Dr. Matheny wondered why every dentist wasn’t taught this in dental school. Since then, he has begun a movement to help teach this life-changing information to every dentist he can. This way, their patients will get the dentistry done that they want and need and the whole office will benefit financially! LEARN MORE


Doctor Sales


This course consists of over 40 videos teaching all aspects of sales training from how to prepare ahead of time for the case presentation, exactly what to say and do during the case presentation, how to handle all patient objections and how to follow up with those patients that don’t accept your treatment right away.

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Show Me the

Money Masterclass

This masterclass is a mini-course, comprised of 10 short videos designed for the front office staff at the dental office. It is taught by Dr. Matheny and his office manager, Laura, who is the best Dr. Matheny has seen in his 30 years on collecting the money. This course covers many aspects of how to get the patient to pay for their investment they are spending for your services.

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Dental Phone


dental phone mastery

15 short video course teaching all aspects of handling the phones in the dental office to help you massively increase the amount of patients that make an appointment. You will fill your schedule more, increase your collections and help more patients get the dentistry done they want and need. 

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To get more information about booking Dr. Matheny for your event, contact Dr. Matheny



Pleasant Persistence – Your Key to Sales Success – by Dr. R. Anthony Matheny

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extraordinary dentist

How to Find an Extraordinary Dentist by Dr. R. Anthony Matheny

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Joey Discovers: He Has Worm Poop on His Teeth! is a book to motivate kids to brush and floss by Dr. R. Anthony Matheny

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