Dr. Matheny began his journey towards sales mastery over a decade ago. He took a sales training course that was not geared towards dentistry. He was amazed when he learned how the greatest salespeople in our country sell their products and services! He went on a quest to learn from the greatest salespeople such as Zig Ziglar, Brian Tracy, and Tom Hopkins. What he found was the strategies they used were completely opposite of what dentists do to sell their products and services! Not he knew why dentists have only a 23% acceptance rate when they present treatment to patients.
He took this information and applied it to his dental office, and it worked like magic! Dr. Matheny wondered why every dentist wasn’t taught this in dental school. Since then, he has begun a movement to help teach this life-changing information to every dentist he can. This way, their patients will get the dentistry done that they want and need and the whole office will benefit financially! LEARN MORE